His photographs, however, could use some protection as well. Jacob Holdt's story looks like a, well, difficult case in contemporary art. To summarize briefly: here's this white, Northern European man, free, independent, equipped with all middle-class privileges. Driven by exhilaration and moralistic excitement, he sets out to shoot a couple of thousand pictures of the life and suffering of black America. This constitutes a problem in so many ways right there, because every white observer of the non-white, no matter how generous, high-spirited, long-haired, will always frame things from the point of view of the powerful. The title of honorary black man doesn't exist, no matter how many have applied. And doesn’t Holdt exoticize the black body here? It could almost be read as a fetish, the views of nudity indications of primitivism, and the photographic act as a re-humiliation of those already humiliated by poverty.
There's something else. The American concept of an "underclass" only developed in the 1980s when American Pictures reached the height of its popularity. For sociologist Herbert Gans, the term served to newly stigmatize poverty. It became a frighteningly effective instrument in the "war against the poor," as Gans puts it, a war American society has now been waging for decades, Gans states. Calling the needy the 'underclass' (instead of simply 'poor people') makes it possible to justify their not being normal, their not belonging with 'us'. How does Holdt prevent his work from being enlisted in this campaign, an undertaking directed not so much against poverty, but against the poor? Don't we observe his subjects as if through a laboratory's windowpanes? Sometimes they are naked, sometimes they are hurt, but 'our' kind of privacy they do not possess.






All photographs from the series American Pictures
All Images © Jacob Holdt